Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)

Strategy to Develop Brand Image Nadjani Indonesia by Using “Nadjani Covid19 Vaccinate Sale” Program

Authors
Istisari Bulan Lageni1, *, Daniel Handoko1, Velda Ardia1, Donny Kurniawan1, Nurarfan1
1University Muhammadiyah Jakarta, Jakarta, Indonesia
*Corresponding author. Email: istilageni@gmail.com
Corresponding Author
Istisari Bulan Lageni
Available Online 18 April 2023.
DOI
10.2991/978-2-38476-016-9_6How to use a DOI?
Keywords
brand image covid19; Adjani
Abstract

Brand image is an important thing on marketing communication process. As one of brand component, brand image used for described consumer imagine about our product and company. Many strategies and event do to give some description about image some brand. One of them, is Nadjani Indonesia. As one of hijab fashion brand, Nadjani Indonesia already born for ten years ago. Nadjani still make some strategy and do events which can support their brand image. Even though now, when covid19 pandemic hit the world. One of their brand image events is “Nadjani Covid19 Pandemic Sale”. On behalf this program, we expect that can bring some positive brand image for Nadjani Indonesia.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
18 April 2023
ISBN
978-2-38476-016-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-016-9_6How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Istisari Bulan Lageni
AU  - Daniel Handoko
AU  - Velda Ardia
AU  - Donny Kurniawan
AU  - Nurarfan
PY  - 2023
DA  - 2023/04/18
TI  - Strategy to Develop Brand Image Nadjani Indonesia by Using “Nadjani Covid19 Vaccinate Sale” Program
BT  - Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
PB  - Atlantis Press
SP  - 59
EP  - 66
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-016-9_6
DO  - 10.2991/978-2-38476-016-9_6
ID  - Lageni2023
ER  -