Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)

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When Storytelling Complements Promotion: A Study at Sade Village Towards Sustainable Tourism

Authors
Dwi Rini Sovia Firdaus1, *, Oktaviana Purnamasari2
1Universitas Pakuan, Bogor, Indonesia
2Universitas Muhammadiyah Jakarta, Jakarta, Indonesia
*Corresponding author. Email: rinifirdaus@unpak.ac.id
Corresponding Author
Dwi Rini Sovia Firdaus
Available Online 18 April 2023.
DOI
10.2991/978-2-38476-016-9_27How to use a DOI?
Keywords
– storytelling; Sade Village; sustainable tourism
Abstract

Sade Village is one of the cultural tourist destinations that is quite well known on the island of Lombok. The community and local government have consciously played a role in preserving the cultural customs in Sade Village to benefit tourist activities. Various attractions such as cotton drying activities, yarn spinning, and fabric weaving are displayed daily here. Tour guides are local people who are always ready to explain about customary rules, customs, taboos, and stories of community romance that privilege newlyweds and elderly residents. This study applies Hymes’ SPEAKING model: setting and scene, participants, ends, act sequence, key, instrumentalities, norms, and genres using qualitative descriptive methods. This study translates a tour guide activity into Dell Hymes’ SPEAKING communication model to show the systematics in message delivery and the effect caused by each of the messages conveyed.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
18 April 2023
ISBN
978-2-38476-016-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-016-9_27How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dwi Rini Sovia Firdaus
AU  - Oktaviana Purnamasari
PY  - 2023
DA  - 2023/04/18
TI  - When Storytelling Complements Promotion: A Study at Sade Village Towards Sustainable Tourism
BT  - Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
PB  - Atlantis Press
SP  - 272
EP  - 279
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-016-9_27
DO  - 10.2991/978-2-38476-016-9_27
ID  - Firdaus2023
ER  -