Analysis on the Effect of Location, Brand Image, And Word of Mouth on The Customers’ Decision Process in Choosing Hajj Saving in Sharia-Compliant Banking
- DOI
- 10.2991/iconies-18.2019.77How to use a DOI?
- Keywords
- Location, Brand Image, Word of Mouth, Decision Process, Hajj Saving, Sharia-Compliant Banking
- Abstract
This research aimed to find out, to analyze, and to explain the effect of location, brand image and word of mouth on the customers' decision in choosing hajj saving product in sharia-compliant banking in South Jakarta area, either simultaneously or partially. The result of the research was expected to contribute to sharia-compliant banking in South Jakarta area. The data employed in this study was the primary one, collected using a direct questionnaire with the purposive sampling method. The method of analyzing data used was multiple linear regression. The result of the research showed that location, brand image, and word of mouth affected both partially and simultaneously the customers' decision process in choosing hajj saving product in sharia-compliant banking in South Jakarta area.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Siti Sholihah Putri AU - Ade Sofyan Mulazid AU - Sofyan Rizal PY - 2019/10 DA - 2019/10 TI - Analysis on the Effect of Location, Brand Image, And Word of Mouth on The Customers’ Decision Process in Choosing Hajj Saving in Sharia-Compliant Banking BT - Proceedings of the 2018 International Conference on Islamic Economics and Business (ICONIES 2018) PB - Atlantis Press SP - 400 EP - 405 SN - 2352-5428 UR - https://doi.org/10.2991/iconies-18.2019.77 DO - 10.2991/iconies-18.2019.77 ID - Putri2019/10 ER -