Competitive Strategy for Micro, Small Business and Medium Food Industry Sector

DOI

10.2991/iconies-18.2019.35How to use a DOI?

Keywords

MSME, strategy, Diamond Cluster Models and SWOT

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a significant contribution to the Indonesian economy but in its development leaves many problems such as marketing difficulties, financial constraints, limited human resources, raw material issues, technology, management issues and weak partnerships. The purpose of this research is to know the competitive advantages of tempe chips industry through Diamond Cluster Models approach and Analyze the development strategy of Tempe Sanan chips industry by using SWOT analysis technique by doing internal analysis (Strength, Weaknesses) and external (Opportunities, Threaths). The type of this research using qualitative research type using descriptive approach where the object of this research focused on the entrepreneur on tempe Sanan chips industry which represents subjects based on several criteria that is entrepreneur, business age, and business activity. While the analytical tool using Diamond Cluster Models approach. And SWOT analysis. The result of the research shows that by using Diamond Cluster Models approach, it is obtained that the tempe chips industry has an advantage on the quality and taste aspects so that it has the potential to compete. While from the SWOT approach, it is found that from the internal aspect where the value of Total Score Weight Strength - Total Score Weak Weight = 1,661 - 0.967 = 0.694 while Total Score Weight Opportunity - Total Threat Weight Score = 1.776 - 1.294 = 0.482, so it can be concluded that the development strategy Tempe chips industry using SO strategy or aggressive strategy.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zaim Mukaffi
AU  - Choirul Rozi
AU  - Rikza Ahzarona Susanti
PY  - 2019/10
DA  - 2019/10
TI  - Competitive Strategy for Micro, Small Business and Medium Food Industry Sector
BT  - Proceedings of the 2018 International Conference on Islamic Economics and Business (ICONIES 2018)
PB  - Atlantis Press
SP  - 179
EP  - 186
SN  - 2352-5428
UR  - https://doi.org/10.2991/iconies-18.2019.35
DO  - 10.2991/iconies-18.2019.35
ID  - Mukaffi2019/10
ER  -