Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)

<Previous Article In Volume
Next Article In Volume>

The Effect of Customer Relationship Management (CRM) and Entrepreneurship Orientation Towards the Company Performance in Micro Small Medium Enterprises in Kediri

Authors
A.N. Rahmadi, D. Djunaedi, N. Nurlaely
Corresponding Author
A.N. Rahmadi
Available Online 10 May 2021.
DOI
10.2991/aebmr.k.210510.013How to use a DOI?
Keywords
Customer Relationship Management, Entrepreneurship Orientation and Company Performance
Abstract

The purpose of this study is to determine the effect of Customer Relationship Management (CRM) and entrepreneurial orientation toward the company performance both partially and simultaneously on Micro Small and Medium Enterprises in Kediri. The population of the study is micro small and medium businesses in Kediri, while the sample of this study is 100 respondents. The sampling technique used was purposive sampling while this study was not used the total population but focused on the target. The results of the respondents’ answers were only 98 respondents. Based on the results of data analysis and discussion can be concluded that the consisting of variables Customer Relationship Management (CRM) and entrepreneurial orientation variables have a partial effect on company performance in MSMEs in Kediri and the biggest effect is shown by Customer Relationship Management variables. It was found that Customer Relationship Management (CRM) and entrepreneurial orientation simultaneously have a significant effect on company performance. If all small and medium micro enterprises in Kediri apply and improve CRM and entrepreneurial orientation, there will be an increase in company performance. And this is good for the survival of the business.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
10 May 2021
ISBN
978-94-6239-377-6
ISSN
2352-5428
DOI
10.2991/aebmr.k.210510.013How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - A.N. Rahmadi
AU  - D. Djunaedi
AU  - N. Nurlaely
PY  - 2021
DA  - 2021/05/10
TI  - The Effect of Customer Relationship Management (CRM) and Entrepreneurship Orientation Towards the Company Performance in Micro Small Medium Enterprises in Kediri
BT  - Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)
PB  - Atlantis Press
SP  - 65
EP  - 68
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210510.013
DO  - 10.2991/aebmr.k.210510.013
ID  - Rahmadi2021
ER  -