E-WoM and Destination Image: How Does It Affect the Revisit Intention at English Village
- DOI
- 10.2991/aebmr.k.210510.011How to use a DOI?
- Keywords
- E-WoM, Destination Image, Revisit Intention
- Abstract
Based on current developments on how to attract consumers’ interest in wanting to visit education-based tourism destinations, this study aims to determine the effect of e-wom and destination images on the revisit intention in the English village of Pare - Kediri. Because many migrants take courses from outside the region, the population in this study are course participants from outside the area with a sample determination of 100 respondents. In the data collection questionnaire and literature study are used. For testing, the data used the instrument validity and reliability analysis, followed by multiple linear regression analysis. Next, test the hypothesis and the coefficient of determination. From the testing of the instrument, the results were obtained that all questionnaire items were declared valid and reliable. Hypothesis test results show that all hypotheses were accepted, as evidenced by the calculated t value of from 4,781> 1.98 and destination image 3,379> 1.98 and the estimated f value of 26,240> 3,089. the coefficient of determination shows that revisit intention can be explained by e-wom and destination image by 35.3%.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Muhammad Dian Ruhamak AU - Nindi Vaulia Puspita AU - Yudiarto Perdana Putra PY - 2021 DA - 2021/05/10 TI - E-WoM and Destination Image: How Does It Affect the Revisit Intention at English Village BT - Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020) PB - Atlantis Press SP - 55 EP - 60 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210510.011 DO - 10.2991/aebmr.k.210510.011 ID - Ruhamak2021 ER -