Proceedings of the 3rd International Conference on Language, Literature, and Cultural Education (3rd ICON-LLCE 2023)

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The Revitalization of Local Literature in a Glocal Landscape through the Mediation of Cultural Festivals

Authors
Novi Anoegrajekti1, *, Endang Caturwati2, Sudartomo Macaryus3, Miftahulkhairah Anwar1
1Universitas Negeri Jakarta, Jl. Rawamangun, Kota Jakarta Timur, Indonesia
2Institut Seni Budaya Indonesia, Jl. Buah Batu No. 212, Bandung, Indonesia
3Universitas Sarjanawiyata Tamansiswa Yogyakarta, Jl. Batikan, Umbulraharjo, Yogyakarta, Indonesia
*Corresponding author. Email: novi_anoegrajekti@unj.ac.id
Corresponding Author
Novi Anoegrajekti
Available Online 21 November 2023.
DOI
10.2991/978-2-38476-144-9_18How to use a DOI?
Keywords
Cultural Festivals; Ethnography; Local Literature; Media; Revitalization
Abstract

This paper emphasizes how to revitalize local literature through the power of the media to introduce local literature through the cultural festival Banyuwangi Ethno Carnival (BEC) as a visualization of tradition. Cultural events in Banyuwangi, such as the Barong ritual, Sri Tanjung folklore, and Mocoan, are a form of revitalizing the tradition packaged in modern fashion. Similar cultural events also occurred in Tengger in the story of Roro Anteng and Bantul, Yogyakarta, in the traditional art of Nini Thowong. The research used an ethnographic method with a cultural studies perspective to explain the relationship between related parties. Data analysis was conducted by providing data by interpreting the mutual relationship found in the field to obtain a comprehensive conclusion. In Banyuwangi, BEC is the pinnacle of innovation, bridging local artistic traditions into the global space. This cultural event can also be held in Tengger and Bantul as a space of artistic and cultural expression and a means of socializing the marketing of people’s creative products.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Language, Literature, and Cultural Education (3rd ICON-LLCE 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 November 2023
ISBN
978-2-38476-144-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-144-9_18How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Novi Anoegrajekti
AU  - Endang Caturwati
AU  - Sudartomo Macaryus
AU  - Miftahulkhairah Anwar
PY  - 2023
DA  - 2023/11/21
TI  - The Revitalization of Local Literature in a Glocal Landscape through the Mediation of Cultural Festivals
BT  - Proceedings of the 3rd International Conference on Language, Literature, and Cultural Education (3rd ICON-LLCE 2023)
PB  - Atlantis Press
SP  - 154
EP  - 164
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-144-9_18
DO  - 10.2991/978-2-38476-144-9_18
ID  - Anoegrajekti2023
ER  -