Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)

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From Printed Newspapers to Tiktok: an Analysis of Content and Preferences of University Students in Peru

Authors
Ricardo Sebastián Rodriguez Cárdenas1, Victor Omar Vite Leon1, *, Christiana Poggi Parodi1
1Universidad Peruana de Ciencias Aplicadas, Lima, Perú
*Corresponding author. Email: pcavvvit@upc.edu.pe
Corresponding Author
Victor Omar Vite Leon
Available Online 17 December 2024.
DOI
10.2991/978-94-6463-596-6_33How to use a DOI?
Keywords
Mass Media; TikTok; information; infotainment
Abstract

During the Covid-19 pandemic, TikTok became famous as an entertainment platform at the beginning of 2020. Such has been its success that it has been the subject of international investigations to decipher its algorithm and functionality. However, research has been scarce in Peru, particularly in the area that links Massive Media with a digital audiovisual trend platform. This article aims to show how the development of 4 newspapers in Peru that have ventured into TikTok has been, analysing the substance and form of the content, as well as the opinion of university students regarding it. To achieve this objective, an interview guide has been used to analyse the categories from the perspective of university students between 18 and 25 years old, as well as two media tracking tables that allow defining the background and form of content published in the first 15 days of August from the profiles of El Comercio, La República, Trome and Perú21. The results show how newspapers publish content related to entertainment or infotainment as a curtain to progressively introduce relevant, informative content, as well as demonstrate that university students prefer to be informed directly through the traditional channel about TikTok, the latter being an audiovisual medium. It can be inferred from this that newspapers are striving to enhance their TikTok participation to obtain more loyalty and trust from their audience on this channel.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
17 December 2024
ISBN
978-94-6463-596-6
ISSN
2667-128X
DOI
10.2991/978-94-6463-596-6_33How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ricardo Sebastián Rodriguez Cárdenas
AU  - Victor Omar Vite Leon
AU  - Christiana Poggi Parodi
PY  - 2024
DA  - 2024/12/17
TI  - From Printed Newspapers to Tiktok: an Analysis of Content and Preferences of University Students in Peru
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)
PB  - Atlantis Press
SP  - 371
EP  - 382
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-596-6_33
DO  - 10.2991/978-94-6463-596-6_33
ID  - Cárdenas2024
ER  -