Empowerment and Objectification in Peruvian K-Pop Dance Cover Girl Group on YouTube

DOI

10.2991/978-94-6463-254-5_4How to use a DOI?

Keywords

K-pop; Fandom; Dance Covers

Abstract

Girl groups, K-pop groups made up of Korean women, generate music videos that promote values associated with genre in their fandom. At the same time, the fandom generates dance covers from these video clips, imitating choreography dance of girl groups taking their aesthetics and visual approach as a base. Therefore, this article analyzes the representation of female beauty in the staging of the dance cover videos made by Peruvian fan girl group Crossroads; since consumption, idealization and imitation of original videoclips of K-pop girl groups NMIXX and Kep1er, hosted on YouTube platform. From an interpretive paradigm, a digital ethnographic study was designed and two techniques were applied: content analysis and semi-structured interview. A content analysis guideline was applied to two K-pop videos by Korean girl groups NMIXX and Kep1er, debuting in 2022, and two dance cover videos by Crossroads. In another hand, a semi-structured interview guide was applied to the Crossroads girl group leader. Categories of analysis correspond to the elements that make up the staging: scenery and decoration; make-up and hairstyle; clothing and accessories; lighting and finally, expression and movement of figures from a gender perspective. The main finding of this research evidence a post-feminist discourse in the fandom that participates in dance covers, but at the same time its contents follow the patterns of patriarchy typical of Korean culture and that are evident in the imitations they perform. This study contributes to research lines of critical studies on digital communication and gender studies.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ana V. Vega-Samamé
AU  - Lorena T. Espinoza-Robles
AU  - Oscar A. Aybar-Cabezudo
PY  - 2023
DA  - 2023/10/03
TI  - Empowerment and Objectification in Peruvian K-Pop Dance Cover Girl Group on YouTube
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2023 (ICOMTA 2023)
PB  - Atlantis Press
SP  - 25
EP  - 34
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-254-5_4
DO  - 10.2991/978-94-6463-254-5_4
ID  - Vega-Samamé2023
ER  -