Proceedings of the International Conference on Communication and Applied Technologies 2023 (ICOMTA 2023)

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Storytelling as a School Awareness Tool Against Bullying

Authors
Ana Lucía Cusman-Barriga1, Eliana Gallardo-Echenique1, *
1Universidad Peruana de Ciencias Aplicadas, Lima, 15023, Peru
*Corresponding author. Email: eliana.gallardo@upc.edu.pe
Corresponding Author
Eliana Gallardo-Echenique
Available Online 3 October 2023.
DOI
10.2991/978-94-6463-254-5_14How to use a DOI?
Keywords
Advertising; Social Problem; Bullying; Storytelling; Qualitative Analysis
Abstract

Bullying has been present in society and it has been defined as intentionally aggressive and abusive interpersonal behaviour, carried out repetitively by a group of people against a person who becomes the victim. This study is positioned in a phenomenological paradigm to analyse school bullying. Semi-structured interviews were conducted with 16 students in their seventh year of secondary education at a private university in Lima, Peru. This study aimed to identify the types of school bullying perceived by students in the campaign ‘Voces contra el bullying (Voices against bullying)’. The results of the study indicate that the participants were able to identify the types of bullying depicted in the spot, including the physical, verbal and psychological bullying, which were conveyed through the lyrics of the song and the scenes. The findings indicate that storytelling is important in social campaigns to produce awareness among the audience. Finally, the study defined the promoters of school bullying and its types in Peruvian society.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication and Applied Technologies 2023 (ICOMTA 2023)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
3 October 2023
ISBN
978-94-6463-254-5
ISSN
2667-128X
DOI
10.2991/978-94-6463-254-5_14How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ana Lucía Cusman-Barriga
AU  - Eliana Gallardo-Echenique
PY  - 2023
DA  - 2023/10/03
TI  - Storytelling as a School Awareness Tool Against Bullying
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2023 (ICOMTA 2023)
PB  - Atlantis Press
SP  - 132
EP  - 141
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-254-5_14
DO  - 10.2991/978-94-6463-254-5_14
ID  - Cusman-Barriga2023
ER  -