CSR on Broadcasting Industry for Restoring the Mosque Performances Upon the Covid-19 Pandemic Damages

DOI

10.2991/978-2-38476-072-5_14How to use a DOI?

Keywords

CSR; broadcasting industry; MAJT; TVKU; pandemic covid-19

Abstract

The powerlessness of mosque managers in developing creativity and innovation due to the COVID-19 pandemic, especially in the use of information technology, requires understanding, especially the demands of the community who request that mosques can return to exist in response to the public’s longing for the need as a more effective place of worship and da’wah. The broadcasting industry as part of the mass media industry has an important role in contributing to the process of empowering communities affected by the pandemic from various sectors of life, including the religious or religious life sector. The formulation of the problem and the purpose of this research is how the appropriate empowerment program strategy by the local broadcasting industry can be a model of empowerment as well as a reference for the broadcasting industry in Indonesia in making similar empowerment programs in the field of da’wah that can be carried out in places of worship or institutions affected by the COVID-19 pandemic. This research employed empowerment theory as well as corporate social responsibility theory. This qualitative research is a case study involving a number of informants from broadcasting institutions, mosque administrators, and the Indonesian Ulema Council of Central Java with data analysis techniques through ATLAS.ti software. The software organized, coded, and analyzed the primary research data obtained from interview transcripts. The results of the study indicate that there is a link between People Power and Empowering, namely the importance of the role of the Cyber Army and Empowering Society (prosumer/being both subject and object) resulting from the empowerment program by Television of Udinus Campus for the Great Mosque of Central Java managers. That TVKU as part of the broadcasting industry contributes to the process of social transformation as well as the transformation from conventional da’wah to digital da’wah that produces will, awareness, intelligence, empowerment, progress, and welfare for MAJT managers in increasing innovative da’wah content during the covid 19 pandemic.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hery Pamungkas
AU  - Darsono
AU  - Dwiningtyas Padmaningrum
AU  - S. U. Supriyadi
AU  - Jumanto Jumanto
PY  - 2023
DA  - 2023/06/21
TI  - CSR on Broadcasting Industry for Restoring the Mosque Performances Upon the Covid-19 Pandemic Damages
BT  - Proceedings of the International Conference On Multidisciplinary Studies (ICOMSI 2022)
PB  - Atlantis Press
SP  - 133
EP  - 144
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-072-5_14
DO  - 10.2991/978-2-38476-072-5_14
ID  - Pamungkas2023
ER  -