Proceedings of the International Conference On Multidisciplinary Studies (ICOMSI 2022)

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Application of Protection Motivation Theory to Predict the Intention of Food Safety Behavior Among Food Handlers in the Culinary Area of Bantul Beach Tourism, Yogyakarta, Indonesia

Authors
Asep Rustiawan1, *, Endang Sutisna Sulaeman1, Suminah1, Sri Mulyani1
1Development Extension/Community Empowerment Department, Postgraduate School, Sebelas Maret University, Solo, Indonesia
*Corresponding author. Email: asep.rustiawan@student.uns.ac.id
Corresponding Author
Asep Rustiawan
Available Online 21 June 2023.
DOI
10.2991/978-2-38476-072-5_10How to use a DOI?
Keywords
Bantul Indonesia; food handlers; intention; PMT
Abstract

Foodborne diseases are mostly caused by poor food safety behavior of food handlers. Bad behavior is formed in food handlers who believe that food safety is not an important thing to do. According to the Protection Motivation Theory (PMT), someone will take action if the more serious they feel the negative impact of a threat. Fear can motivate people to change their behavior and seek other forms of coping when they believe that they are threatened and that changing their behavior will make a difference to the outcome.This study aims to predict the behavioural intention of food safety using PMT. As many as 80 food handlers from all culinary stalls on beach tourism of Bantul, Yogyakarta, Indonesia, were interviewed face to face using a printed questionnaire regarding threats, coping, and intentions in food safety behavior. Data were evaluated using Structural Equation Model-Partial Least Square (SEM-PLS) Version 3.0. PMT can predict 64.8% of the variance of food safety behavioural intentions (R2 adjusted = 0.648). Coping is the strongest predictor variable that has a significant positive effect on food safety behavioural intentions (β = 0.508, p = 0.000 < 0.05), followed by the threat variable which also has a significant positive effect (β = 0.352, p = 0.000 < 0.05).

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference On Multidisciplinary Studies (ICOMSI 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 June 2023
ISBN
978-2-38476-072-5
ISSN
2352-5398
DOI
10.2991/978-2-38476-072-5_10How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Asep Rustiawan
AU  - Endang Sutisna Sulaeman
AU  - Suminah
AU  - Sri Mulyani
PY  - 2023
DA  - 2023/06/21
TI  - Application of Protection Motivation Theory to Predict the Intention of Food Safety Behavior Among Food Handlers in the Culinary Area of Bantul Beach Tourism, Yogyakarta, Indonesia
BT  - Proceedings of the International Conference On Multidisciplinary Studies (ICOMSI 2022)
PB  - Atlantis Press
SP  - 91
EP  - 101
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-072-5_10
DO  - 10.2991/978-2-38476-072-5_10
ID  - Rustiawan2023
ER  -