Analysis of Performance and Competitiveness of Water Hyacinth Crafts Based on Product Differentiation, Creativity, and Green Entrepreneurial
Authors
Siti Aliyati Albushairi1, Nuril Huda2, *
1Faculty of Economics and Business, Lambung Mangkurat University, Banjarmasin, Indonesia
2Faculty of Economics and Business, Lambung Mangkurat University, Banjarmasin, Indonesia
*Corresponding author. Email: nurilhuda@ulm.ac.id
Corresponding Author
Nuril Huda
Available Online 30 November 2021.
- DOI
- 10.2991/aebmr.k.211117.018How to use a DOI?
- Keywords
- Performance; competitiveness; product differentiation; creativity and green entrepreneurial orientation
- Abstract
This study aims to analyze the effect of product differentiation, creativity, and green entrepreneurial orientation on performance and competitiveness. This study was conducted in North Hulu Sungai Regency, South Kalimantan Province. The sample is set at 135 respondents. Data was sourced from observations, interviews, and questionnaires. SEM PLS was used in this study. The results show that product differentiation, creativity, and green entrepreneurial orientation affect performance. Creativity increases competitiveness. SMEs need to empower employees, product innovation, training, and factory waste disposal.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Siti Aliyati Albushairi AU - Nuril Huda PY - 2021 DA - 2021/11/30 TI - Analysis of Performance and Competitiveness of Water Hyacinth Crafts Based on Product Differentiation, Creativity, and Green Entrepreneurial BT - Proceedings of the International Conference on Management, Business, and Technology (ICOMBEST 2021) PB - Atlantis Press SP - 127 EP - 132 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.211117.018 DO - 10.2991/aebmr.k.211117.018 ID - Albushairi2021 ER -