Determinant of Purchase Intention on Platform Religios-based e-Learning

DOI

10.2991/aebmr.k.211117.004How to use a DOI?

Keywords

Religiosity; trusting belief; service involvement; platform involvement; purchase intention; platform e-learning

Abstract

This study focuses on explaining the behaviour of purchase intention on platform religious-based e-learning in pandemic Covid-19 era. Furthermore, it explains the influence of religiosity on purchase intention through service involvement and platform involvement on platform religious-based e-learning. The samples in this study were selected by applying purposive sampling method with a sample of 180 respondents. This research is explanatory research. Data processing techniques using Structural Equation Modelling (SEM) method. This study results that the religiosity and trusting belief have a significant effect on the variable of purchase intention, as well as the religiosity has a significant effect on the variable of purchase intention through the services involvement and platform involvement as a moderation variable. In a pandemic era, the role of religiosity plays significant role on choosing the e-learning platform. Moreover, the service and platform involvement on the religiosity-based of e learning dependent on how depth the level of consumer’s religiosity.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Sudaryanto Sudaryanto
AU  - Darien Nhisrina Arief
AU  - Fajar Destari
PY  - 2021
DA  - 2021/11/30
TI  - Determinant of Purchase Intention on Platform Religios-based e-Learning
BT  - Proceedings of the  International Conference on Management, Business, and Technology (ICOMBEST 2021)
PB  - Atlantis Press
SP  - 26
EP  - 31
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211117.004
DO  - 10.2991/aebmr.k.211117.004
ID  - Sudaryanto2021
ER  -