Proceedings of the 1st International Conference of Management and Business (ICoMB 2022)

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How Do Websites with a Sustainability Concept Affect Consumers’ Repurchase Intentions?

Authors
Yulia Hamdaini Putri1, *, Hera Febria Mavilinda1, Mohammad Adam1, Zakaria Wahab1, Mucshin Saggaff Shihab2, Islahuddin Daud1
1Department of Management, Universitas Sriwijaya, Inderalaya, Indonesia
2Department of Management, Universitas Bakrie, Jakarta, Indonesia
*Corresponding author. Email: yuliahamdaini@unsri.ac.id
Corresponding Author
Yulia Hamdaini Putri
Available Online 10 May 2023.
DOI
10.2991/978-94-6463-160-9_9How to use a DOI?
Keywords
green website; green marketing; sustainability; repurchase intention; consumer behavior
Abstract

A The website is a media promotion that is widely used by consumers today to find product information before making a purchase. In this case the concept of a website should be directed and measurable, for example skincare companies using websites to build a company image and encourage customer repeat purchases. This study aims to understand the repurchase intention influenced by the websites with concept of sustainability a sample of 200 respondents of skincare users who have explored such websites. The analysis used simple linear regression. The results show that consumers who surf websites with the concept of sustainability repurchase products, which means that there is a positive effect of websites with the concept of sustainability on customer repeat purchases.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Conference of Management and Business (ICoMB 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
10 May 2023
ISBN
978-94-6463-160-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-160-9_9How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yulia Hamdaini Putri
AU  - Hera Febria Mavilinda
AU  - Mohammad Adam
AU  - Zakaria Wahab
AU  - Mucshin Saggaff Shihab
AU  - Islahuddin Daud
PY  - 2023
DA  - 2023/05/10
TI  - How Do Websites with a Sustainability Concept Affect Consumers’ Repurchase Intentions?
BT  - Proceedings of the 1st International Conference of Management and Business (ICoMB 2022)
PB  - Atlantis Press
SP  - 77
EP  - 86
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-160-9_9
DO  - 10.2991/978-94-6463-160-9_9
ID  - Putri2023
ER  -