Proceedings of the 1st International Conference of Management and Business (ICoMB 2022)

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Will Customers Pay More for Green Products?

Authors
Nonik Kusuma Ningrum1, *, Antonius Satria Hadi2, Jeanette Gaoat Dials3, Putri Dwi Cahyani1, Ratih Kusumawardhani1, Nurul Myristica Indraswari1
1Department of Management, Universitas Sarjanawiyata Tamansis, Yogyakarta, Indonesia
2Department of Business School, Universiti Kuala Lumpur, Kuala Lumpur, Malaysia
3International Faculty and Student Mobility, Mariano Marcos State University, Ilocos Norte, Philippines
*Corresponding author. Email: nonik.kusumaningrum@ustjogja.ac.id
Corresponding Author
Nonik Kusuma Ningrum
Available Online 10 May 2023.
DOI
10.2991/978-94-6463-160-9_23How to use a DOI?
Keywords
environmental concerns; eco-literacy; perceived customer effectiveness; customer loyalty; willingness to pay more
Abstract

This study addresses how environmental concerns affect the willingness of customers to pay more for green products. A quantitative approach with a survey was used to gather the data. This study results show that only loyal customers with environmental concerns have the willingness to pay more for green products.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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<Previous Article In Volume
Volume Title
Proceedings of the 1st International Conference of Management and Business (ICoMB 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
10 May 2023
ISBN
978-94-6463-160-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-160-9_23How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nonik Kusuma Ningrum
AU  - Antonius Satria Hadi
AU  - Jeanette Gaoat Dials
AU  - Putri Dwi Cahyani
AU  - Ratih Kusumawardhani
AU  - Nurul Myristica Indraswari
PY  - 2023
DA  - 2023/05/10
TI  - Will Customers Pay More for Green Products?
BT  - Proceedings of the 1st International Conference of Management and Business (ICoMB 2022)
PB  - Atlantis Press
SP  - 231
EP  - 238
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-160-9_23
DO  - 10.2991/978-94-6463-160-9_23
ID  - Ningrum2023
ER  -