Proceedings of the 1st International Conference of Management and Business (ICoMB 2022)

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Intention to Visit a World-Famous Tourism Village in Bali: The Role of Destination Image, Self-congruence, and Destination Personality

Authors
Usep Suhud1, Najihah Hanisah Marmaya2, Suddin Lada2, *, Umi Wahidah3
1Universitas Negeri Jakarta, Jakarta, Indonesia
2University Malaysia Sabah, Kota Kinabalu, Malaysia
3Universitas Sarjanawiyata Tamansiswa, Yogyakarta, Indonesia
*Corresponding author. Email: suddin@ums.edu.my
Corresponding Author
Suddin Lada
Available Online 10 May 2023.
DOI
10.2991/978-94-6463-160-9_11How to use a DOI?
Keywords
Bali; destination personality; Panglipuran village; self-congruence; village tourism destination
Abstract

This study examined the effect of destination image, self-congruence, and destination personality on visit intention, with the case of Panglipuran village in Bali, a village which possesses national and international achievements. Data was collected in Bali and Surabaya. The participants were selected using the convenient sampling method. Data were analyzed utilizing exploratory factor analysis and structural equation models. As a result, destination image owns a significant effect on self-congruence and destination personality. Furthermore, congruence and destination personality produce a significant effect on visit intention. These findings deepen the study of village tourism destinations.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Conference of Management and Business (ICoMB 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
10 May 2023
ISBN
978-94-6463-160-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-160-9_11How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Usep Suhud
AU  - Najihah Hanisah Marmaya
AU  - Suddin Lada
AU  - Umi Wahidah
PY  - 2023
DA  - 2023/05/10
TI  - Intention to Visit a World-Famous Tourism Village in Bali: The Role of Destination Image, Self-congruence, and Destination Personality
BT  - Proceedings of the 1st International Conference of Management and Business (ICoMB 2022)
PB  - Atlantis Press
SP  - 96
EP  - 106
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-160-9_11
DO  - 10.2991/978-94-6463-160-9_11
ID  - Suhud2023
ER  -