Campaigning #golkarsolid: Branding Image Strategy of Golkar Party on Social Media

DOI

10.2991/icomacs-18.2018.52How to use a DOI?

Keywords

image; PR politics; branding image strategy; social media

Abstract

Social media has become one of the popular media in building a political image. In the case of Indonesia, almost all political parties have an official social media account that is not only used as a means to share information to its follower but also to build a political image. One of the largest parties in Indonesia, Golkar Party has an effective political communication strategy that is marked by the victory of some of their candidates in the arena of local elections in various regions in Indonesia. However, the case of leadership dualism that emerged in several major parties in Indonesia also shadowed this party. With the virtual ethnography approach, this article seeks to understand the strategic steps undertaken by the Golkar Party in strengthening their positive image in social media through the hashtag of #golkarsolid socialized through their official accounts on Twitter.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Moch Fakhruroji
AU  - Khoiruddin Muchtar
PY  - 2018/10
DA  - 2018/10
TI  - Campaigning #golkarsolid: Branding Image Strategy of Golkar Party on Social Media
BT  - Proceedings of the International Conference on Media and Communication Studies (ICOMACS 2018)
PB  - Atlantis Press
SP  - 210
EP  - 214
SN  - 2352-5398
UR  - https://doi.org/10.2991/icomacs-18.2018.52
DO  - 10.2991/icomacs-18.2018.52
ID  - Fakhruroji2018/10
ER  -