The Influence of Marketing Management of Transportation Services on the Satisfaction of Public Services in Jakarta

DOI

10.2991/icomacs-18.2018.40How to use a DOI?

Keywords

marketing management; public services; transportation

Abstract

The purpose of this study is to determine the effect of marketing management of transportation services to the satisfaction of public services in Jakarta. The research method used in this study is associative research method. It is a research that tries to find the relation of causality between one variable and another by using quantitative analysis techniques (statistics). To calculate the relationship and influence between the variables, the calculation of Rank Spearman Correlation Coefficient and Pearson Product Moment are used. The population of this study is the user community of online-based public transport services. The results of this study show that the variable of marketing management of transportation services significantly influence public satisfaction in Jakarta.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rahayu Kusumadewi
AU  - Agus Alamsyah Perwiranegara
AU  - Kustana Kustana
PY  - 2018/10
DA  - 2018/10
TI  - The Influence of Marketing Management of Transportation Services on the Satisfaction of Public Services in Jakarta
BT  - Proceedings of the International Conference on Media and Communication Studies (ICOMACS 2018)
PB  - Atlantis Press
SP  - 164
EP  - 169
SN  - 2352-5398
UR  - https://doi.org/10.2991/icomacs-18.2018.40
DO  - 10.2991/icomacs-18.2018.40
ID  - Kusumadewi2018/10
ER  -