Perception of Message on the Display “Foto Acrylic Ini Dapatkan Diskon Seumur Hidup” to Used Batik Trusmi Groups for Customers Sambal Layah Cirebon
- DOI
- 10.2991/icomacs-18.2018.37How to use a DOI?
- Keywords
- message displays; customers
- Abstract
The management company is required to communicate and disseminate their products to the customer in order to convince customers to buy the product by spreading the advertising in various categories among which are using posters, displays installed in several public spaces. Identify the problem in this research are as follows: 1. How to display the message "Foto Acrylic ini dapatkan diskon seumur hidup”? 2. What is the response of customer to Trusmi Batik Groups with Message on the display “Foto Acrylic ini dapatkan disk on seumur hidup "?. The method used is a qualitative descriptive study. Selection of informants by using purposive. A result that; 1. Display the message "These Acrylic Photo to Get Discounts Lifetime" for customers Sambal Layah Cirebon, unique, easy to understand and can cause curiosity of people visit the showroom and buy the product for a discount, 2. A response of customers to the display "for customers Sambal layah Cirebon. Trusmi Batik Groups exists in its business through batik artistic image, deepening local wisdom, discount and low price. Batik promoted in several public locations, as well as the model using the owner itself, raises intimacy in the community.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Farida Nurfalah PY - 2018/10 DA - 2018/10 TI - Perception of Message on the Display “Foto Acrylic Ini Dapatkan Diskon Seumur Hidup” to Used Batik Trusmi Groups for Customers Sambal Layah Cirebon BT - Proceedings of the International Conference on Media and Communication Studies (ICOMACS 2018) PB - Atlantis Press SP - 155 EP - 157 SN - 2352-5398 UR - https://doi.org/10.2991/icomacs-18.2018.37 DO - 10.2991/icomacs-18.2018.37 ID - Nurfalah2018/10 ER -