Survival Strategy of Street Traders (PKL) in Nusukan Market Surakarta

DOI

10.2991/icomacs-18.2018.11How to use a DOI?

Keywords

street traders (PKL), Nusukan Market Surakarta, survival strategy

Abstract

The street traders (PKL) became one of the most complicated issues facing almost any growing city. The street traders as a real community presents in the urban society have a color of social interaction, such as forms of cooperation, competition and conflict. The dynamics of street traders community activities in urban society also portray the dynamics of socio-economic life of urban society. PKL Community in the Nusukan Market Surakarta, who are members of Pedagang Kuliner Nusukan Nusantara trying to maintain the existence of survival in the midst of emerging modern market competition. The purpose of this research is to know the survival strategy of street traders in Nusukan Market in the midst of increasingly tight of trade competition and how the carrying capacity of space environment, networking and cooperation of street traders with the Government of Surakarta City. The research method used descriptive research type using qualitative data, collected data such as opinions, responses, information, concepts and explanation in the form of description in expressing the problem. Data analysis used is qualitative descriptive. The research location is located in Nusukan Market Surakarta with research subject of the street traders (PKL), who sell at night. Data sources are primary and secondary data. The collecting data technique through interview, observation, literature study and content analysis. The data analysis model uses interactive analysis from Milles and Heberman. The results of the research show that street traders have a survival strategy using social capital, such as social norms, social networks and trust.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Betty Gama
AU  - Yoto Widodo
AU  - Hariyanto Hariyanto
PY  - 2018/10
DA  - 2018/10
TI  - Survival Strategy of Street Traders (PKL) in Nusukan Market Surakarta
BT  - Proceedings of the International Conference on Media and Communication Studies (ICOMACS 2018)
PB  - Atlantis Press
SP  - 47
EP  - 49
SN  - 2352-5398
UR  - https://doi.org/10.2991/icomacs-18.2018.11
DO  - 10.2991/icomacs-18.2018.11
ID  - Gama2018/10
ER  -