English for Small and Medium Enterprises

A Needs Analysis

DOI

10.2991/978-94-6463-376-4_55How to use a DOI?

Keywords

English for business; needs analysis; small and medium enterprises

ABSTRACT

In this globalization era, English has an important role as one of the most widely-used language for various purposes, including for business. Businesses can grow bigger if they reach more people across the globe. The rapid advancement of technology makes it possible because there are many platforms that people can use to promote their product online which allows for a wider audience. However, this should also be supported with a good English skill for effective communication. Small and medium enterprises (henceforth is referred to as MSMEs) have the potential to flourish if they have both ICT and language competencies. The government has tried to promote MSMEs by having MSMEs digitalization programs, however, their need for English has not been sufficiently accommodated. This research, therefore, aims at investigating their perception of the importance of English and analyzing their needs of English. The data were gathered from a Likert-scale questionnaire distributed to fifty entrepreneurs and interviews with five MSMEs entrepreneurs. The findings indicated that they agree with the importance of English and they believe that having English skills will help advance their business especially in expanding the market and promoting the products. This research suggests that an English training model specializing in business correspondence, marketing, meetings, and negotiations is needed.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Rojab Siti Rodliyah
AU  - Deddy Suryana
PY  - 2024
DA  - 2024/02/26
TI  - English for Small and Medium Enterprises
BT  - Proceedings of the 7th International Conference on Language, Literature, Culture, and Education (ICOLLITE 2023)
PB  - Atlantis Press
SP  - 417
EP  - 423
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6463-376-4_55
DO  - 10.2991/978-94-6463-376-4_55
ID  - Rodliyah2024
ER  -