Proceedings of the 7th International Conference on Language, Literature, Culture, and Education (ICOLLITE 2023)

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Language Attitudes of Online Shop Sellers in Live Shopping Services and Their Influence on Purchase Intention

A Sociolinguistic Study

Authors
Afi Fadlilah1, *, Irwan Hermawan1, Windy Fitra Hardianti1
1Faculty of Language and Literature Education, Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: afifadlilah@upi.edu
Corresponding Author
Afi Fadlilah
Available Online 26 February 2024.
DOI
10.2991/978-94-6463-376-4_2How to use a DOI?
Keywords
Language attitude; language function; live shopping; sociolinguistics
Abstract

This study aims to examine the effect of online shop seller services on buyers’ purchases of live shopping products from a sociolinguistic perspective. This study used a qualitative method with data collection techniques involving observation on the @uptofemalefashion platform. The results of this study indicate that the language used by online sellers can influence buyers’ decisions to purchase products when doing live shopping. Using polite, clear, and friendly language can help buyers understand the products offered and build good relationships between sellers and buyers. In addition, the availability of product information and the seller’s quick response to questions and on-time delivery also affect the message to buyers when purchasing products online. This research shows that language and communication play an important role in influencing buyers’ decisions to buy products. The results of this study are expected to contribute to the development of online shop sales services and broad sociolinguistic studies.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th International Conference on Language, Literature, Culture, and Education (ICOLLITE 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
26 February 2024
ISBN
978-94-6463-376-4
ISSN
2352-5398
DOI
10.2991/978-94-6463-376-4_2How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Afi Fadlilah
AU  - Irwan Hermawan
AU  - Windy Fitra Hardianti
PY  - 2024
DA  - 2024/02/26
TI  - Language Attitudes of Online Shop Sellers in Live Shopping Services and Their Influence on Purchase Intention
BT  - Proceedings of the 7th International Conference on Language, Literature, Culture, and Education (ICOLLITE 2023)
PB  - Atlantis Press
SP  - 3
EP  - 9
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6463-376-4_2
DO  - 10.2991/978-94-6463-376-4_2
ID  - Fadlilah2024
ER  -