Proceedings of the Sixth International Conference on Language, Literature, Culture, and Education (ICOLLITE 2022)

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Aesthetic Analysis and Public Perceptions of Popular Artworks in NFT Opensea Marketplace

Authors
Ruth Ardianti1, *, Ely Andra Widharta1
1Universitas Sains dan Teknologi Komputer, Semarang, Indonesia
*Corresponding author.
Corresponding Author
Ruth Ardianti
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-91-6_80How to use a DOI?
Keywords
Aesthetics; Non-Fungible Token (NFT); Perception
ABSTRACT

This research is descriptive research to find out the symptoms or effects of aesthetics and public perception of the popular artworks of the NFT (non-fungible token) Marketplace. The NFT marketplace has begun to gain popularity among Indonesians since the virality of Ghozali who managed to sell his artwork in the form of selfie photos on the NFT Opensea Marketplace, earning billions of rupiah in profits at the end of 2021. Of empirical interest is the potential reasons why some artworks on the NFT Marketplace are prized highly compared to other works. There are two aspects of the study discussed in this study, namely aesthetics and public perception. This study aims to descriptively examine aesthetics and public perceptions of popular artworks at the NFT Opensea Marketplace; examine and investigate the things that affect the popularity of artwork on the NFT Opensea Marketplace from the aesthetic aspect and public perception. Findings reveal that the aesthetic perception of the public, seeing the popularity of NFT artwork is influenced by several factors, including: (1) people's perspectives on what makes something "unique", (2) influenced by the medium of introduction, (3) the popularity of the work is influenced by its aesthetic value, and (4) the popularity of NFT artworks is determined by the context.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Sixth International Conference on Language, Literature, Culture, and Education (ICOLLITE 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
978-2-494069-91-6
ISSN
2352-5398
DOI
10.2991/978-2-494069-91-6_80How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ruth Ardianti
AU  - Ely Andra Widharta
PY  - 2022
DA  - 2022/12/30
TI  - Aesthetic Analysis and Public Perceptions of Popular Artworks in NFT Opensea Marketplace
BT  - Proceedings of the Sixth International Conference on Language, Literature, Culture, and Education (ICOLLITE 2022)
PB  - Atlantis Press
SP  - 507
EP  - 516
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-91-6_80
DO  - 10.2991/978-2-494069-91-6_80
ID  - Ardianti2022
ER  -