Language Variations in Shopee Ads and Their Relevance to Add Text Learning in Junior High School

DOI

10.2991/978-2-38476-086-2_165How to use a DOI?

Keywords

Language Variations; Advertising; Shopee Introduction Section

Abstract

Language variation is part of the variety of languages used in its functions and situations, of course, with the prevailing grammar. This study aims to describe the differences between slang and foreign languages in online shopping site advertisements (Shopee) and their relevation to learning advertising texts. The method used in this study is descriptive. The data source used is the Shopee application, with data in the form of words in foreign languages and slang. The method of data collection is the study of documentation with the technique of reading and taking notes. Data analysis techniques use data triangulation. The results of the study found two forms of language differences, namely the form of foreign language differences and the form of slang. The study found 13 statements with 7 foreign language variants and 6 slang variants. With a breakdown of foreign language variations of 53.84% and slang 46.15%. The main difference in foreign languages is the use of English, and English is a language that can be spoken by anyone around the world. Meanwhile, slang variations include a collection of abbreviations of two words combined into one word that is very easy to pronounce and often used among teenagers, as well as the omission of vowels from the word. The use of slang is a strategy from Shopee to be able to easily convey messages to buyers by following current trends.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Siti Hastutik
AU  - Gallant Karunia Assidik
AU  - Agus Budi Wahyudi
AU  - Andi Haris Prabawa
AU  - Joko Santoso
PY  - 2023
DA  - 2023/08/29
TI  - Language Variations in Shopee Ads and Their Relevance to Add Text Learning in Junior High School
BT  - Proceedings of the International Conference on Learning and Advanced Education (ICOLAE 2022)
PB  - Atlantis Press
SP  - 2068
EP  - 2083
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-086-2_165
DO  - 10.2991/978-2-38476-086-2_165
ID  - Hastutik2023
ER  -