Speech Acts in the @Enterpreneursukses Instagram Account and Its Functions to Develop the Students’ Entrepreneurial Characteristics (Pragmatic Study)

DOI

10.2991/assehr.k.220503.052How to use a DOI?

Keywords

Speech acts; Instagram; functions; character building; entrepreneurship

Abstract

The research aims to describe various forms of speech acts used in the @entrepreneursukses Instagram account and their functions to build the students’ entrepreneurial characteristics. It employed a descriptive qualitative method of which the data were the speech acts in the posts of the @entrepreneursukses Instagram account. The data were gathered through observation and note-taking (simak catat) and analyzed using the pragmatic analysis technique. The research found several findings. The posts observed contain five forms of speech acts. They function to provide and share information about the strategies in developing entrepreneurial characteristics. For example, they encourage and motivate the students to fulfill their dream. Besides, students were directed to do more regular and systematic activities, leading them to realize their goals. The posts by the @entrepreneursukses Instagram account have inspired and told the students to find ideas and business opportunities.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Sania Sauma Putri
AU  - Markhamah
AU  - Agus Budi Wahyudi
AU  - Atiqa Sabardila
PY  - 2022
DA  - 2022/05/14
TI  - Speech Acts in the @Enterpreneursukses Instagram Account and Its Functions to Develop the Students’ Entrepreneurial Characteristics (Pragmatic Study)
BT  - Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021)
PB  - Atlantis Press
SP  - 549
EP  - 555
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220503.052
DO  - 10.2991/assehr.k.220503.052
ID  - Putri2022
ER  -