Commissives Speech Act of Vehicle’s Sales’ Advertisement on Electronic Media and Implementation of Indonesian Teaching Material in Junior High School
- DOI
- 10.2991/assehr.k.220503.065How to use a DOI?
- Keywords
- speech act; pragmatics; advertisement; types of speech act
- Abstract
The problem in this study is how the discourse of the commissives speech act implemented in vehicle’s sales’ advertisement on electronic media and how to deliver existing advertisements of vehicle’s sales on electronic media. The purpose of this study is to describe the actions of commissives in the discourse of vehicle’s sales’ advertisement on electronic media and the implicit and also explicit meaning of vehicle’s sales’ advertisement on electronic media. Thus, this study will improve language skills in serving advertisements. The method of the study uses a qualitative descriptive approach with data analysis studies. Data are in the form of speech act which has a discourse analysis in vehicle’s sales’ advertisement on electronic media that related to the actions of the commissives. The technique used in this study is through listening and recording techniques obtained from Instagram by screen capturing (screenshot) or listening speech act in Instagram video. Based on the analysis of the commissives speech act, it can be found three categories, namely, the act of offering speech, the act of promise speech, and the act of vowing or swearing. For readers or buyers, the results of this study can be used as a reference to be more careful in responding to various advertisements on electronic media. It is because most advertisements use commissives language that is difficult to understand or less logical to be accepted. For further studies, although this study still has very limited discussion of the discourse in vehicle’s sales’ advertisement, it is expected that the next researchers can develop and focus the study on the field of advertisement.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Nabilla Yhusri Ratnani AU - Harun Joko Prayitno AU - Miftakhul Huda AU - Laili Etika Rahmawati PY - 2022 DA - 2022/05/14 TI - Commissives Speech Act of Vehicle’s Sales’ Advertisement on Electronic Media and Implementation of Indonesian Teaching Material in Junior High School BT - Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021) PB - Atlantis Press SP - 656 EP - 670 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220503.065 DO - 10.2991/assehr.k.220503.065 ID - Ratnani2022 ER -