Proceedings of the 2018 International Conference on Industrial Enterprise and System Engineering (IcoIESE 2018)

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Establishing Waste Management System Strategy by Using Competitive Positioning Analysis

Authors
Putra Fajar Alam, Sari Wulandari
Corresponding Author
Putra Fajar Alam
Available Online March 2019.
DOI
10.2991/icoiese-18.2019.60How to use a DOI?
Keywords
Waste Bank Strategy, Competitive Positioning Analysis, Smash
Abstract

Waste bank is an organization developed by the community to help people manage and recycle waste. Waste banks are considered as a solution to the problem of garbage in urban areas. The effort that is being carried out to accelerate the movement of waste banks is the use of information technology. Smash is a pioneer in online-based waste management systems. Besides Smash, other similar applications have now emerged and have an impact on the number of Smash users in the future. In order for Smash to survive in competition, a research was conducted to design a competitive strategy for online-based waste bank management application by using competitive positioning analysis method. Based on the results of market identification, products, existing strategies, analysis on 5 market pressures, and SWOT analysis, it was concluded that Smash occupies a position as a market leader with a fairly good market dominance. In terms of products, Smash is a management system with a very good level of readiness compared to other competitors. In order to be able to compete, Smash therefore needs to develop a strategy to increase Smash users and the traction usage of Smash applications.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 International Conference on Industrial Enterprise and System Engineering (IcoIESE 2018)
Series
Atlantis Highlights in Engineering
Publication Date
March 2019
ISBN
978-94-6252-689-1
ISSN
2589-4943
DOI
10.2991/icoiese-18.2019.60How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Putra Fajar Alam
AU  - Sari Wulandari
PY  - 2019/03
DA  - 2019/03
TI  - Establishing Waste Management System Strategy by Using Competitive Positioning Analysis
BT  - Proceedings of the 2018 International Conference on Industrial Enterprise and System Engineering (IcoIESE 2018)
PB  - Atlantis Press
SP  - 339
EP  - 347
SN  - 2589-4943
UR  - https://doi.org/10.2991/icoiese-18.2019.60
DO  - 10.2991/icoiese-18.2019.60
ID  - Alam2019/03
ER  -