High Schools Students’ Decision in Choosing Tutoring Institution

DOI

10.2991/icoie-18.2019.58How to use a DOI?

Keywords

consumer purchasing decision, marketing mix

Abstract

This study aims at determining and to examining the factors of student selection decision on Nurul Fikri (hereinafter abbreviated NF) tutoring institutions in Paandg City. The sampling was done by accidental sampling totaling 94 people who have chosen NF in Paandg City. Data collection was done by a survey using questionnaire method. Statistical methods chosen were descriptive analysis and explanatory factor analysis (explanatory factor analysis = EFA) by using SPSS version 21. The results showed that the factors affecting the decision of students choose NF were product, price, location, promotions, process, and physical evidence. The test results showed that the model of the factors formed a significant effect of the decision of students in choosing the NF institution

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Suwatno Suwatno
AU  - Rino Rino
AU  - Ridho Anggara
PY  - 2019/01
DA  - 2019/01
TI  - High Schools Students’ Decision in Choosing Tutoring Institution
BT  - Proceedings of the 1st International Conference on Innovation in Education (ICoIE 2018)
PB  - Atlantis Press
SP  - 257
EP  - 262
SN  - 2352-5398
UR  - https://doi.org/10.2991/icoie-18.2019.58
DO  - 10.2991/icoie-18.2019.58
ID  - Suwatno2019/01
ER  -