A Study of Product Design Factors Effect on Customers Purchasing Intention

DOI

10.2991/icoi-19.2019.125How to use a DOI?

Keywords

Consumer, Purchase Intention, Product Design, Critical Success Factor

Abstract

The high-tech industry had flourished in pace with the advent of 21st centuries, and is attracting more attentions. To confront with the intensely competitive market, the goal to advance competitive edge in high-tech industry has become what all countries desire for. Now is the era of customer orientation, and the goal of business managements is organization restructuring, as well as responding to various customer demands. This research targets consumer of Guangdong Province, China as questionnaire analysis subject. 200 questionnaires were distributed, 166 valid questionnaires were returned, resulting in a return rate of 83%. Conclusion: from the evaluation aspects, “consumer” is the most valued, followed by “marketing” and “market.” 2. From all 9 evaluation indexes, the top 5 most valued indexes in descending order are: design pattern, sales consultation, originality, pricing and corporate social responsibility. Finally, provide suggestions from the survey results; an objective and definite design guideline based on consumer demands is expected to be built, to assist high-tech industry in good decision making

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Hong-Jun Ou
AU  - Yung-Chun Lin
PY  - 2019/10
DA  - 2019/10
TI  - A Study of Product Design Factors Effect on Customers Purchasing Intention
BT  - Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019)
PB  - Atlantis Press
SP  - 714
EP  - 717
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoi-19.2019.125
DO  - 10.2991/icoi-19.2019.125
ID  - Ou2019/10
ER  -