The Effects of Customer Value, Customer Experience and Utilitarian Value toward Repurchase Interest

DOI

10.2991/icoi-19.2019.86How to use a DOI?

Keywords

customer experience, customer value, repurchase interest, utilitarian value.

Abstract

On the other hand, there are still limited numbers of worklife balance related to Gen Y. Various research note that Gen Y dominates workforce and Gen Y has differet value compared to other generations. Furthermore, there are different patterns on the ways Gen Y works. These differences are intrigued to be studied, especially reated to the development of worklife balance theory from the perspective of role enhancement theory.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Deasy Wulandari
AU  - Intan Aprillia Nudin
PY  - 2019/10
DA  - 2019/10
TI  - The Effects of Customer Value, Customer Experience and Utilitarian Value toward Repurchase Interest
BT  - Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019)
PB  - Atlantis Press
SP  - 494
EP  - 499
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoi-19.2019.86
DO  - 10.2991/icoi-19.2019.86
ID  - Wulandari2019/10
ER  -