Green Product Differentiation and Green Product Launch Success. Does Impact on Green Product Innovation Performance ?

DOI

10.2991/icoi-19.2019.84How to use a DOI?

Keywords

green product differentiation, green product launch success, green product innovation performance

Abstract

This study aim is to investigate and evidence empirically analyze the mediating role of green product launch success on green product innovation performance on SMEs industry. This study was collected with 200 managers or owner of SMEs of handmade batik in Yogyakarta, Indonesia. The unit analysis of this research is the batik industry manager both in small and medium scale in Yogyakarta. The sampling technique used through purposive sampling technique. The result of this study shows that green product differentiation has a significant positive effect on green product launch success and green product innovation performance. Furthermore, the green product launch success has a mediating effect on green product innovation performance.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nuryakin
AU  - Tri Maryati
PY  - 2019/10
DA  - 2019/10
TI  - Green Product Differentiation and Green Product Launch Success. Does Impact on Green Product Innovation Performance ?
BT  - Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019)
PB  - Atlantis Press
SP  - 480
EP  - 483
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoi-19.2019.84
DO  - 10.2991/icoi-19.2019.84
ID  - 2019/10
ER  -