E-Marketplace Acceptance and Use by Millennials for Business Start-Up

DOI

10.2991/icoi-19.2019.27How to use a DOI?

Keywords

Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, E-Marketplace

Abstract

By the year 2025, Millennials are growing up to 75% of the global workforce, their entrepreneurial mindset will likely shape the workplace in the coming years (Sox et al., 2014). Millennials asses entrepreneurship as an appealing life path. As a digital generation, Millennials are as well as familiar with the internet based business platform namely E-Marketplace. E-Marketplace are growing gradually, becoming the prominent players in several industries due to the economic efficiency, decrease the margin between price and cost, and ease complicated business transaction (Feldman, 2000). It has created favorable business opportunities for Millennials who are interested to choose entrepreneurs as their career path. However, there is limited study which specifically investigating the intention to use the E-Marketplace for business start-up among Millennials. Therefore, the focus in this study is to examine factors that influence the acceptance and use of E-Marketplace for business start-up. The conclusion of this research is partially, performance expectancy, social influence and facilitating condition have significant effect on the behavioral intention to use E-Marketplace for business start-up. Meanwhile, effort expectancy is insignificantly affecting the behavioral intention to use E-Marketplace for business start-up. Furthermore, simultaneously performance expectancy, effort expectancy, social influence and facilitating condition have significant effect on the behavioral intention to use E-Marketplace for business start-up

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fadli
AU  - Yasmin Chairunisa Muchtar
AU  - Inneke Qamariah
PY  - 2019/10
DA  - 2019/10
TI  - E-Marketplace Acceptance and Use by Millennials for Business Start-Up
BT  - Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019)
PB  - Atlantis Press
SP  - 152
EP  - 156
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoi-19.2019.27
DO  - 10.2991/icoi-19.2019.27
ID  - 2019/10
ER  -