Customer Green Awareness and Eco-Label for Organic Products

DOI

10.2991/icoi-19.2019.12How to use a DOI?

Keywords

Green Awareness, Eco-Label, Green Products. Introduction

Abstract

Nowadays, it is important to review about customer behavior in environmentally friendly products that relate to green consumerism; so the aim of this study is reviewing the correlation of eco-label implementation as green product attributes on customer behavior of green awareness. There are 100 customers retail in Bandung City who become research sample, with data analysis through factor analysis, correlation, and also hypothesis test. The research result is found that customer's knowledge on eco-label of a green product is still low, and it has not cared for the originality of eco-label which spreads to the green product. It causes there is no influence of eco-label in improving customer green awareness. Eco-label does not become an important part of a customer in selecting an environmentally friendly product. So the government's and retail's role are needed in educating the customer to comprehend eco-label on the environmentally friendly product, like understanding to a halal label. Remember that eco-label is a symbol differs between green products and conventional products.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Doni Purnama Alamsyah
AU  - Oda I. B. Hariyanto
AU  - Heni Rohaeni
PY  - 2019/10
DA  - 2019/10
TI  - Customer Green Awareness and Eco-Label for Organic Products
BT  - Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019)
PB  - Atlantis Press
SP  - 64
EP  - 68
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoi-19.2019.12
DO  - 10.2991/icoi-19.2019.12
ID  - Alamsyah2019/10
ER  -