How to Promote Product Quality?

DOI

10.2991/icoi-17.2017.46How to use a DOI?

Keywords

Product Quality, Artificial Intelligence, Quantitative Method, Marketing Strategy

Abstract

There is a large amount of literature discussing the issues regarding promotion and how important the key factors are. Most of the existing researches use the exact data to analyze problems, but there always exist various uncertainties in real-world problems. It is usually hard to define a traditional quantitative approach to solve these problems. Our research incorporates method to identify affecting promotion and to analyze the pairwise relationships of these factors via the relevant mathematical models. According to the results of this study, we conclude that employing the proposed approach to identify promoting to provide top managers with reference to draw up the marketing strategies.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Gao Su
AU  - Li-Shan Chen
AU  - Shenghao Lin
PY  - 2017/07
DA  - 2017/07
TI  - How to Promote Product Quality?
BT  - Proceedings of the 2017 International Conference on Organizational Innovation (ICOI 2017)
PB  - Atlantis Press
SP  - 272
EP  - 274
SN  - 1951-6851
UR  - https://doi.org/10.2991/icoi-17.2017.46
DO  - 10.2991/icoi-17.2017.46
ID  - Su2017/07
ER  -