A Study of Stationers Attractiveness Factors

DOI

10.2991/icoi-17.2017.4How to use a DOI?

Keywords

Stationery, Miryoku Engineering, Evaluation Grid Method, Quantification Theory Type I

Abstract

As the changes in consumption patterns and impacts from the e-commerce, the operation conditions of stationers has gone from bad to worse day by day, and how to find the charming factors of the physical stores of stationers to attract consumers becomes the impendent topic faced by the entity stores of the stationers. And as the promotion of material conditions, the material needs of stationeries of people have gradually risen to the mental needs, thus to seek for the interest and perception of consumers to the stationers, researches must be done on the inner demands of consumers and the groups with a high involvement degree. Thus the charms of stationers could be found, stationers that can satisfy and move the consumers could be designed and the commercial value of their existence could be found. Through operation of miryoku engineering evaluation grid method, 10 intelligent persons with special interests on the stationers were interviewed in this research, namely 5 males and 5 females, and the charming factors of stationers in their mind were caught. To make the charming factors more accurate and representative, the charming factors would be simplified with the KJ method in this research, and 6 abstract feelings including [the sense of warmth], [the sense of intimate], [the sense of concision], [the sense of relaxation], [the sense of relieving] and [the sense of joy] were summarized and settled to be the principal axis of the questionnaires in the next stage to enlarge the collection of data. At last, through issuing of questionnaires and statistical analysis of quantification theory type I, the degree of correlation between the 6 abstract feelings and the stationers and the weight of affections of each project (original evaluation projects) and category (detailed evaluation projects) can be grasped. It is hoped that the results through research and discussion on the charming factors of stationers could give more practical suggestions and helps to the industry, and hope that this research could provide references for the relative industries like stationers, etc. to improve the attractiveness.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jia-Xuan Han
AU  - Min-Yuan Ma
PY  - 2017/07
DA  - 2017/07
TI  - A Study of Stationers Attractiveness Factors
BT  - Proceedings of the 2017 International Conference on Organizational Innovation (ICOI 2017)
PB  - Atlantis Press
SP  - 18
EP  - 22
SN  - 1951-6851
UR  - https://doi.org/10.2991/icoi-17.2017.4
DO  - 10.2991/icoi-17.2017.4
ID  - Han2017/07
ER  -