The Characteristics of Meme in Social Media: Case Study 2019 Presidential Election in Indonesia
- DOI
- 10.2991/assehr.k.201230.033How to use a DOI?
- Keywords
- Characteristics meme, Critical discourse analysis of meme, Meme in social media, Meme in presidential elections, Presidential election in Indonesia
- Abstract
Technological advances are not only used for personal gain but also as a tool to spread propaganda by political activists. Social media is often used because it is cheap and can spread information quickly to many people. The memes were analyzed from the linguistics point of view on structural morphology and syntax. Both of these approaches are used to see the characteristics of memes. CDA (Critical Discourse Analysis) was also used to analyze the selection of diction while showing the ideological context found in memes. This study used descriptive qualitative research methods where researchers truly describe the data that exists without making interference to the data. The source of data in this study were images and photos that contain political memes found in Instagram. After analyzing the data, researcher concluded that the Indonesian political meme, if viewed from the lingual form, consisted of different forms, namely phrases, clauses, and sentences. Furthermore, the selection of diction in memes was done to provide a humorous effect, this also provides another effect, namely the belief in propaganda carried out by political aspirants in Indonesia.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Welsi Damayanti AU - Rika Widawati AU - Rai Bagus Triadi AU - Rama Wijaya Abdul Rozak AU - Siti Hamidah PY - 2020 DA - 2020/12/31 TI - The Characteristics of Meme in Social Media: Case Study 2019 Presidential Election in Indonesia BT - Proceedings of the 1st International Conference on Folklore, Language, Education and Exhibition (ICOFLEX 2019) PB - Atlantis Press SP - 172 EP - 177 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201230.033 DO - 10.2991/assehr.k.201230.033 ID - Damayanti2020 ER -