Semiotic Analysis of Packaging Designs in Promina Puffs Weaning Food

DOI

10.2991/assehr.k.201230.026How to use a DOI?

Keywords

Design, Food packaging, Semiotics

Abstract

Packaging is one of the fields in visual communication design that has many special demands because it deals directly with consumers. The demands include technical, creative, communicative, and marketing demands that must be manifested into visual language. A physical form of the packaging contains communicative signs that have a visual meaning with a message that needs to be conveyed meaningfully. Moreover, it is expected for packaging design to be able to translate marketing objectives and persuade the audience. This study aimed to examine how the visual aspect of packaging design can accommodate the demands and be the right communication tool for producers to consumers. The object of this case study is the weaning food packaging of Promina Puffs, a brand that has been present for nearly 30 years in the market. This research will use filling system techniques that explain about making certain categories to classify the data obtained and semiotic analysis methods. The data were interpreted by researchers, combined with concepts or theories that support the understanding of the phenomenon under study before being processed through observation, recording, in accordance with the categories used based on analytical methods using the basic triangle theory of Peirce’s semiotics. The result shows that the new Promina Puffs packaging has visual appeal and practical appeal that are classified as good with more accurate communication innovations and the use of eye-catching visual elements.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yana Erlyana
PY  - 2020
DA  - 2020/12/31
TI  - Semiotic Analysis of Packaging Designs in Promina Puffs Weaning Food
BT  - Proceedings of the 1st International Conference on Folklore, Language, Education and Exhibition (ICOFLEX 2019)
PB  - Atlantis Press
SP  - 133
EP  - 138
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201230.026
DO  - 10.2991/assehr.k.201230.026
ID  - Erlyana2020
ER  -