The Impact of Electronic Word-Of-Mouth (eWOM) on Ecotourism Destination Choice: A Conceptual Paper
- DOI
- 10.2991/978-2-38476-076-3_12How to use a DOI?
- Keywords
- Consumer Behaviour; Ecotourism; Electronic Word of Mouth
- Abstract
The influence of electronic word-of-mouth (eWOM) on consumers is widely recognised, especially on the consumers’ purchase intention. However, in recent years, social media has formed a new dimension on eWOM, enabling users to interact online and greatly influencing consumers. The presence of eWOM is apparent online and on consumers’ platforms, such as consumer review websites, blogs, forums, social media, travel communities, etc. Nevertheless, there needs to be more consumer motivation to exchange information and knowledge online. Thus, this study examined the impact of electronic word of mouth on ecotourism destination choice. In the eWOM for tourist destinations among Malaysia consumers literature, the Theory of Planned Behavior (TPB), for example, consumer attitude, subjective norm and perceived behavioural control are researched. Therefore, this study will integrate TPB as a framework to analyse the impact of eWOM on ecotourism destination choices using the TPB. Further, an effort is employed to determine the effect of past travel experience on eWOM and TPB constructs. The contribution of this study is to provide insight into the influence of eWOM and TPB theory towards ecotourism destination choice.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Nurul Aida Harun AU - Masliana Tamrin AU - Norazamimah Bogal AU - Surya Ahmad Royali AU - Afrah Hayati Abdul Rahman PY - 2023 DA - 2023/07/29 TI - The Impact of Electronic Word-Of-Mouth (eWOM) on Ecotourism Destination Choice: A Conceptual Paper BT - Proceedings of the 4th International Conference on the Future of Asean 2023 (ICoFA 2023) PB - Atlantis Press SP - 126 EP - 133 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-076-3_12 DO - 10.2991/978-2-38476-076-3_12 ID - Harun2023 ER -