Proceedings of the 4th International Conference on the Future of Asean 2023 (ICoFA 2023)

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The Impact of Electronic Word-Of-Mouth (eWOM) on Ecotourism Destination Choice: A Conceptual Paper

Authors
Nurul Aida Harun1, *, Masliana Tamrin1, Norazamimah Bogal1, Surya Ahmad Royali1, Afrah Hayati Abdul Rahman1
1Universiti Teknologi MARA Cawangan, 78000, Malacca, Alor Gajah, Malaysia
*Corresponding author. Email: nurulaida552@uitm.edu.my
Corresponding Author
Nurul Aida Harun
Available Online 29 July 2023.
DOI
10.2991/978-2-38476-076-3_12How to use a DOI?
Keywords
Consumer Behaviour; Ecotourism; Electronic Word of Mouth
Abstract

The influence of electronic word-of-mouth (eWOM) on consumers is widely recognised, especially on the consumers’ purchase intention. However, in recent years, social media has formed a new dimension on eWOM, enabling users to interact online and greatly influencing consumers. The presence of eWOM is apparent online and on consumers’ platforms, such as consumer review websites, blogs, forums, social media, travel communities, etc. Nevertheless, there needs to be more consumer motivation to exchange information and knowledge online. Thus, this study examined the impact of electronic word of mouth on ecotourism destination choice. In the eWOM for tourist destinations among Malaysia consumers literature, the Theory of Planned Behavior (TPB), for example, consumer attitude, subjective norm and perceived behavioural control are researched. Therefore, this study will integrate TPB as a framework to analyse the impact of eWOM on ecotourism destination choices using the TPB. Further, an effort is employed to determine the effect of past travel experience on eWOM and TPB constructs. The contribution of this study is to provide insight into the influence of eWOM and TPB theory towards ecotourism destination choice.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on the Future of Asean 2023 (ICoFA 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 July 2023
ISBN
978-2-38476-076-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-076-3_12How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nurul Aida Harun
AU  - Masliana Tamrin
AU  - Norazamimah Bogal
AU  - Surya Ahmad Royali
AU  - Afrah Hayati Abdul Rahman
PY  - 2023
DA  - 2023/07/29
TI  - The Impact of Electronic Word-Of-Mouth (eWOM) on Ecotourism Destination Choice: A Conceptual Paper
BT  - Proceedings of the 4th International Conference on the Future of Asean 2023 (ICoFA 2023)
PB  - Atlantis Press
SP  - 126
EP  - 133
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-076-3_12
DO  - 10.2991/978-2-38476-076-3_12
ID  - Harun2023
ER  -