A Systematic Review on Theory of Planned Behavior Model Towards Online Food Delivery Applications in the Business Management Sector

DOI

10.2991/978-2-38476-076-3_7How to use a DOI?

Keywords

Attitude; Online Food Delivery Applications; Systematic Literature Review; Theory of Planned Behavior Model

Abstract

Food consumption patterns have changed significantly as a result of the development of e-commerce, and an increasing number of consumers choose to order food through online platforms. However, there is a gap in the literature that prevents a comprehensive analysis of these factors. Hence, the purpose of this paper is to systematically review the existing literature on online food delivery applications. The literature on online food delivery applications is synthesised in terms of theories, contexts, methods adopted, and analytical techniques used. To conduct the Systematic Literature Review (SLR), this paper uses three phases. The first step is finding the review approach where a search string is produced. From three major academic databases, Scopus, Website of Science (WOS) and Springer, a total of 7925 papers from 2018 to 2022 were retrieved. Fifteen papers were eligible for the analysis after using the quality assessment criteria. Thematic analysis was then applied to categorise the identified effect thematically. Three factors were identified in the literature. The identified factors were classified under three main themes. These themes are attitude, subjective norm and perceived behavioral. This paper contributes theoretically by comprehensively identifying the effect of attitudes towards online food delivery applications in business management. The findings also contribute empirically, particularly to the food provider, to help them improve the OFDAs in expanding their food businesses.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Nur Syakinah Abdul Nasir
AU  - Nurul Labanihuda Abdull Rahman
AU  - Hasyeilla Abd Mutalib
PY  - 2023
DA  - 2023/07/29
TI  - A Systematic Review on Theory of Planned Behavior Model Towards Online Food Delivery Applications in the Business Management Sector
BT  - Proceedings of the 4th International Conference on the Future of Asean 2023 (ICoFA 2023)
PB  - Atlantis Press
SP  - 63
EP  - 74
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-076-3_7
DO  - 10.2991/978-2-38476-076-3_7
ID  - AbdulNasir2023
ER  -