Analysis on the Consumption Structure of College Students

DOI

10.2991/icoeme-19.2019.105How to use a DOI?

Keywords

college students; consumption structure; consumption behavior

Abstract

Through the literature sorting, this paper preliminarily defines the consumption structure of college students into basic consumption expenditure, consumption expenditure, preference consumption expenditure, and development consumption expenditure. Taking the students of Zhejiang Gongshang University as the research object, the SPSS software was used to analyze the survey results. The study found that the basic consumption expenditure of college students accounted for the largest proportion of food expenditure; the social consumption was related to the level of regional economic development; the expenditure was higher than the income level of college students; the preference for consumption diversification and individuality coexisted; the development consumption has become increasingly a major feature during the consumption of college students. And there still consists the phenomenon of blindly following the trend and lacking rational thinking. The article also puts forward reasonable suggestions from the four aspects of students, families, schools and enterprises in order to help college students establish reasonable consumption concepts and correct bad consumer behaviors.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Haoxing Zhao
AU  - Wenjuan Xu
PY  - 2019/06
DA  - 2019/06
TI  - Analysis on the Consumption Structure of College Students
BT  - Proceedings of the 2nd International Conference on Economy, Management and Entrepreneurship (ICOEME 2019)
PB  - Atlantis Press
SP  - 560
EP  - 565
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoeme-19.2019.105
DO  - 10.2991/icoeme-19.2019.105
ID  - Zhao2019/06
ER  -