Analysis of Consumer Recognition Based on Logistics Factors

DOI

10.2991/icoeme-19.2019.98How to use a DOI?

Keywords

logistics; service; grounded theory; SPSS

Abstract

This article will use questionnaires to obtain consumers' views on various factors of e-commerce logistics, so as to analyze the opinions of consumers on logistics factors. Then the grounded theory is used to qualitatively analyze the valid data returned from the questionnaire mobile phone, and get the key elements of the logistics service and its classification and the influence relationship between various factors. Then, the article proposes a model of the impact of relevant factors on consumer acceptance. Finally, the single factor difference method is used to verify its hypothesis, draw conclusions, and finally summarize.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuzhao Yang
PY  - 2019/06
DA  - 2019/06
TI  - Analysis of Consumer Recognition Based on Logistics Factors
BT  - Proceedings of the 2nd International Conference on Economy, Management and Entrepreneurship (ICOEME 2019)
PB  - Atlantis Press
SP  - 526
EP  - 532
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoeme-19.2019.98
DO  - 10.2991/icoeme-19.2019.98
ID  - Yang2019/06
ER  -