The Building of Foshan Culture-oriented City Brand from the Perspective of "the Belt and Road Initiative"
Authors
Minglei Jiang
Corresponding Author
Minglei Jiang
Available Online June 2019.
- DOI
- 10.2991/icoeme-19.2019.83How to use a DOI?
- Keywords
- the Belt and Road Initiative; cultural oriented; city brand; Foshan; Guangdong-Hong Kong-Macao Greater Bay Area
- Abstract
From the perspective of "the Belt and Road Initiative", the city brand building of Foshan is facing difficulties, such as the lack of cognition of city image, the cognitive breakdown of city image, and the convergence of city brand positioning. Based on the predicament and the construction strategy of Foshan culture-oriented city, this paper puts forward the relevant theories, paths and methods of brand building of Foshan culture-oriented city.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Minglei Jiang PY - 2019/06 DA - 2019/06 TI - The Building of Foshan Culture-oriented City Brand from the Perspective of "the Belt and Road Initiative" BT - Proceedings of the 2nd International Conference on Economy, Management and Entrepreneurship (ICOEME 2019) PB - Atlantis Press SP - 443 EP - 451 SN - 2352-5428 UR - https://doi.org/10.2991/icoeme-19.2019.83 DO - 10.2991/icoeme-19.2019.83 ID - Jiang2019/06 ER -