Exploration of Business Strategy of a Japanese Convenience Store: 7-Eleven

DOI

10.2991/icoeme-18.2018.90How to use a DOI?

Keywords

convenience store; 7-Eleven; few-children and aging; professional women; foreign visitors to Japan

Abstract

The 24-hour convenience store that has been developed in Japan since 1973, as a new form of retail industry, has long been trusted and supported by consumers because of its wide variety of products and convenience. With fast development momentum and increasing number, the convenience store has become one of the main formats of the retail industry today. However, due to the saturation of the domestic market, the industry has been suffering fierce competition among companies. At the same time, aging of population in Japan has also become an important factor hindering the development of the convenience store industry. Therefore, in the recently sluggish retail industry, the convenience store industry, which was still in a state of prosperity, has also experienced a stagnant development. This paper aims to introduce Japan's 7-Eleven company, which is the leader in the convenience store industry, to analyze the characteristics of its operations and explore that in this grim industry environment, what policies 7-Eleven should adopt and how to adjust the future business strategy to explore a new way for development.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhou Mengyao
PY  - 2018/11
DA  - 2018/11
TI  - Exploration of Business Strategy of a Japanese Convenience Store: 7-Eleven
BT  - Proceedings of the 2018 International Conference on Economy, Management and Entrepreneurship (ICOEME 2018)
PB  - Atlantis Press
SP  - 260
EP  - 263
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoeme-18.2018.90
DO  - 10.2991/icoeme-18.2018.90
ID  - Mengyao2018/11
ER  -