Dilemma of the Cooperation Between University and Enterprise Under the New Media Age and Its Breakthrough Route Taking the Major of Public Relation as an Example

DOI

10.2991/icoeme-18.2018.45How to use a DOI?

Keywords

cooperation between university and enterprise; new media; public relation

Abstract

As the connection of professional education and practical teaching, the cooperation between university and enterprise has become an indispensable beneficial complement of the professional education in universities. However, the cooperation degree and effect after the establishment of cooperation alliance between university and enterprise is often barely satisfactory, making the execution of the envisagement built initially that makes the practical ability of students keep abreast of their knowledge ability impossible and in the dilemma of cooperation between university and enterprise. Under the new media environment, as an applied discipline with various “techniques”, public relation must be more practical and operational. Taking the specialty of public relations as an example, this paper has focused on the dilemma of cooperation between university and enterprise and explored the route to break through, in order to provide some references for the new development of cooperation between university and enterprise.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wang Lu
PY  - 2018/11
DA  - 2018/11
TI  - Dilemma of the Cooperation Between University and Enterprise Under the New Media Age and Its Breakthrough Route Taking the Major of Public Relation as an Example
BT  - Proceedings of the 2018 International Conference on Economy, Management and Entrepreneurship (ICOEME 2018)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoeme-18.2018.45
DO  - 10.2991/icoeme-18.2018.45
ID  - Lu2018/11
ER  -