Proceedings of the International Conference on Enterprise and Industrial Systems (ICOEINS 2023)

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Exploring the Role of Interdisciplinary Communication Theories in Diffusion of Innovations: A Review

Authors
Yumna Zahran Ramadhan1, *, Muharman Lubis2, Deden Witarsyah3, Luthfi Ramadani4
1Telkom University, Jl. Telekomunikasi, 40257, Bandung, Indonesia
2Telkom University, Jl. Telekomunikasi, 40257, Bandung, Indonesia
3Telkom University, Jl. Telekomunikasi, 40257, Bandung, Indonesia
4Telkom University, Jl. Telekomunikasi, 40257, Bandung, Indonesia
*Corresponding author. Email: ezzayumna@student.telkomuniversity.ac.id
Corresponding Author
Yumna Zahran Ramadhan
Available Online 30 December 2023.
DOI
10.2991/978-94-6463-340-5_14How to use a DOI?
Keywords
diffusion of innovations; brand trust-building; social cues; capability and aspiration
Abstract

This article discusses various interdisciplinary communication theories and their application in understanding complex social phenomena. The Diffusion of Innovations theory is discussed in detail, including its model, factors that influence innovation diffusion, and the role of communication theory in its application. Additionally, the Brand Trust-building Model is explored from the perspective of Social Information Processing Theory, discussing the concepts of trust and online brand trust, as well as factors that influence them. The article also discusses the relationship between capabilities, aspirations, and digital literacy, examining their respective characteristics and how they are interrelated. Furthermore, the role of social cues in written communication is explored, along with factors that influence their use. The article concludes by discussing the application of previous research on diffusion of innovation in understanding complex social phenomena and the use of capabilities and aspirations as analytical tools, including their strengths and limitations. Overall, this article provides valuable insights into interdisciplinary communication theories and their practical applications in understanding social phenomena.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Enterprise and Industrial Systems (ICOEINS 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 December 2023
ISBN
978-94-6463-340-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-340-5_14How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yumna Zahran Ramadhan
AU  - Muharman Lubis
AU  - Deden Witarsyah
AU  - Luthfi Ramadani
PY  - 2023
DA  - 2023/12/30
TI  - Exploring the Role of Interdisciplinary Communication Theories in Diffusion of Innovations: A Review
BT  - Proceedings of the International Conference on Enterprise and Industrial Systems (ICOEINS 2023)
PB  - Atlantis Press
SP  - 154
EP  - 165
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-340-5_14
DO  - 10.2991/978-94-6463-340-5_14
ID  - Ramadhan2023
ER  -