Consumptive Behavior Among State Vocational High School Students as E-Commerce Services Users

DOI

10.2991/aebmr.k.220602.016How to use a DOI?

Keywords

consumptive behavior; e-commerce; SMK students

Abstract

Technology has produced e-commerce services and shifted consumer shopping behavior from offline to online. Such change can be viewed at Generation Z (Gen-Z) who grow along with technology development. This study aimed to discover consumptive behavior, the factors that influenced it, and the preferences performed by SMKN (State Vocational High School) 3 Sukoharjo students as e-commerce service users. This research was a case study with ten students of SMKN 3 Sukoharjo Grade XII as the subjects and conducted using a qualitative approach. The data were collected using interviews and documentation then validated using source triangulation and member checking. The data analysis process which included data reduction, serving, and conclusion drawing produced results which showed that the students favored e-commerce services to do shopping. The convenient transaction the e-commerce serves triggered the students to perform consumptive behavior regularly to fulfil their needs. This convenience together with the high cashback, discounts, and free shipping services that the e-commerce service gives prompted the students to perform consumptive behavior. Gen-Z’s eagerness to have an easy and practical way of shopping makes Shopee, one of the biggest e-commerce service providers, their main preference in doing the activity. Online shopping has emerged with students’ lives to fulfil their needs and gain self-satisfaction.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Surya Jatmika
AU  - Dita Mawarsari
AU  - Faizah Laila Oktaviana
PY  - 2022
DA  - 2022/06/13
TI  - Consumptive Behavior Among State Vocational High School Students as E-Commerce Services Users
BT  - Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)
PB  - Atlantis Press
SP  - 112
EP  - 118
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220602.016
DO  - 10.2991/aebmr.k.220602.016
ID  - Jatmika2022
ER  -