The Analysis of the Effect of Service Quality on the Interest of Visiting Malls With Consumer Attitude as an Intervening Variable

DOI

10.2991/aebmr.k.220602.032How to use a DOI?

Keywords

Consumer Attitude; Interest in Repeat Visits; Service Quality

Abstract

This study aims to analyze the effect of service quality on interest in Solo Square Mall visitors with consumer attitudes as a mediating variable. This research used a quantitative method. The population of this research included Solo Square mall visitors who were domiciled in Solo Raya. The total sample was 100 respondents. In determining the right sample, this study used certain purposive sampling criteria. Data collection in this research used a questionnaire that turned into primary data. This analysis used a data processing tool, namely SmartPLS 3.0. The results from the data processing included (1) Service Quality had a positive and significant influence on Revisit Interest. (2) Service quality positively and significantly influenced consumer attitudes. (3) Consumer attitudes positively and significantly influenced revisit interest. (4) The Consumer Attitude Variable could mediate the Service Quality variable on the variable of interest in repeat visits.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Rizcho Louistama Setyana Putra
AU  - Kusdiyanto
AU  - M. Sholahudin
PY  - 2022
DA  - 2022/06/13
TI  - The Analysis of the Effect of Service Quality on the Interest of Visiting Malls With Consumer Attitude as an Intervening Variable
BT  - Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)
PB  - Atlantis Press
SP  - 247
EP  - 252
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220602.032
DO  - 10.2991/aebmr.k.220602.032
ID  - Putra2022
ER  -