Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2)

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Perceived Value is Proven to Affect Repurchase Intention Mediated by Customer Engagement and Customer Satisfaction

Authors
Sasya Laurisya Sofyan1, Aflit Nuryulia Praswati1, *
1Management Study Program, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, Surakarta, Indonesia
*Corresponding author. Email: anp122@ums.ac.id
Corresponding Author
Aflit Nuryulia Praswati
Available Online 4 October 2023.
DOI
10.2991/978-94-6463-204-0_55How to use a DOI?
Keywords
Perceived Value; Customer Engagement; Customer Satisfaction; Attitude; Repurchase Intention
Abstract

The era of digitalization, human needs, and lifestyle today is caused by changes in the world, both in the economic, social, and cultural fields. The fast development of online trading shows a strong market potential for competition. This study aims to determine and analyze the perceived value that is proven to affect repurchase intention mediated by customer engagement and customer satisfaction. The survey was conducted on the general public, consumers of the Traveloka application, totaling 149 respondents. The sampling technique in this study was non-probability sampling with purposive sampling. The Data analysis was carried out by SEM analysis using the evaluation of the PLS model through the SmartPLS program 4.0 analysis. The results show that Perceived Value has a positive significant effect Perceived Value on Customer Engagement, Customer Satisfaction, and Repurchase Intention after that Perceived Value also showed positive and significant results on Repurchase Intention mediated by Customer Engagement, and Perceived Value has a negative insignificant effect on Repurchase Intention mediated by Customer Satisfaction.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2)
Series
Advances in Economics, Business and Management Research
Publication Date
4 October 2023
ISBN
978-94-6463-204-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-204-0_55How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sasya Laurisya Sofyan
AU  - Aflit Nuryulia Praswati
PY  - 2023
DA  - 2023/10/04
TI  - Perceived Value is Proven to Affect Repurchase Intention Mediated by
Customer Engagement and Customer Satisfaction
BT  - Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2)
PB  - Atlantis Press
SP  - 659
EP  - 669
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-204-0_55
DO  - 10.2991/978-94-6463-204-0_55
ID  - Sofyan2023
ER  -