Tourist Satisfaction Towards Arabica Coffee at Catur Village Kintamani Bangli - Bali

DOI

10.2991/icoborot-18.2019.13How to use a DOI?

Keywords

rabica Coffee Kintamani, Tourist Satisfaction, Customer Satisfaction

Abstract

Coffee lovers around the world is growth very fast recently. These phenomena can be seen from the development of various coffee franchise companies and number of coffee shop is also growth in all over the world. The increasing of this trends of coffee also has a positive impact on local Balinese coffee. The developing of tourism in Bali can give the opportunity to Bali coffee Kintamani to be developed. Catur village is a center of Kintamani’s arabica coffee producer. As a prominent agropolitan farming area, the arabica coffee plantation plant reaches an area of 470 hectares. Arabica coffee is cultivated among citrus plants (Citrus grandis,) so that the coffee produced is very typical, an orange flavored Arabica coffee (Citrus grandis), this is strongly influenced by local natural conditions, because Catur Village is not only known as a center of arabica coffee production, it is also known. as a center of red orange (Citrus grandis). Coffee is traditionally cultivated, using only organic or non-chemical fertilizers, without using chemical or inorganic fertilizers, as well as eradicating plant pests and diseases without using chemical pesticides. Arabica coffee plantations among citrus plants potentially be developed as agro tourism. The objective of this research was to determine the level of tourist satisfaction with Bali coffee in Catur Kintamani Bangli Village, Bali. The research question is what is the level of tourist satisfaction with Arabica Coffee at Catur Kintamani Bangli - Bali. This study uses 93 respondents' of foreign tourists who have tried coffee arabica from Catur Village Kintamani Bangli Bali. This study uses 11 coffee indicators (aroma, acidity, flavor, body of coffee, sweetness, coffee variation, portion size, presentation of coffee, cleanliness of coffee equipment, price of coffee, and serving of coffee). The analysis used in this study is Important Performance Analysis and Customer Satisfaction Index. The finding of this research are The results of the Importance Performance Analysis (IPA) shows that the coffee indicators need to be improved are acidity, cleanliness of coffee equipment, body of coffee, sweetness of coffee, and portion size of Bali Kintamani arabica coffee. Based on the results of the Customer Satisfaction Index (CSI) analysis, it was found that the level of tourist satisfaction with Bali

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ni Luh Suastuti
PY  - 2019/12
DA  - 2019/12
TI  - Tourist Satisfaction Towards Arabica Coffee at Catur Village Kintamani Bangli - Bali
BT  - Proceedings of the 1st International Conference One Belt, One Road, One Tourism (ICOBOROT 2018)
PB  - Atlantis Press
SP  - 229
EP  - 233
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoborot-18.2019.13
DO  - 10.2991/icoborot-18.2019.13
ID  - Suastuti2019/12
ER  -